You could publish a list of well-known, famous, or respected people who have subscribed to your free e-zine. For example, you could say, "Just look at who else is subscribed!" Another example, "Look at all the experts who have subscribed to our e-zine!"

You could tell your visitors what a subscription to your free e-zine is worth in dollars. For example, you could say, "Subscribe to our free e-zine. We used to charge $120 a year for a subscription." Another example, "Subscribe to our free e-zine! (Valued at $99!)”

You could tell your visitors all the major benefits of subscribing to your e-zine. For example, you could say, "Just look at all the benefits you'll received when you subscribe to our free e-zine!" Another example, "Subscribe to our free e-zine and get all these benefits!"

You could tell your visitors how many people have already subscribed to your e-zine. For example, you could say, "Subscribe to our free e-zine! 14,897 subscribers can't be wrong!" Another example, "Subscribe to our free e-zine! 13,976 have already subscribed!"

You could tell your visitors that a subscription to your free e-zine is only available for a limited time. For example, you could say, "Subscribe to our free e-zine before we start to charge for this original content!” Another example, "Subscribe to our free e-zine and your subscription will stay free even, if down the road, we decide to charge a subscription fee!"

People love to get free things. A free e-book is perfect. They will visit your web site to get the free valuable information. You could also start your own free e-book directory and allow other authors to submit their e-books. You could be offering hundreds of free e-books in no time!

Give away the full version of your e-book in exchange for testimonials. You can use these customer statements to improve your ad’s effectiveness. It would work for free or paid e-books! You could offer sample excerpts or chapters to give them a taste of it.

When you write and give away a free e-book you will become known as an expert. This will enable you to gain people's trust and they will buy your main product or service quicker. You may get offers from other people wanting you to speak, consult, coach, etc.

You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you. For example you could say, "See what (name) says about our software!"

Article Source: New Media Marketing Advertising

To reprint this article on your site you must include the source as above