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 Use a lot of headlines on your web site and e-zine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics. For example, "Free E-book", "Want To Get Out Of Debt?", "Free Article", etc. You could also turn the headlines into graphics to make them look more professional.

Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page. For example, you could require the users to say on their web site, "These graphics were made possible by (your business name and web site address)."

Use time-saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc. You may have to buy them, but you'll make up the money you spend by getting your other business requirements completed faster. Sometimes you can find this type of software for free on the web.

Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc. You would want to especially do this if you are going to a crowded event, like a football game, a county fair, party, dance, a social club, etc.

Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. If they turn down your trade offer, you could offer them some extra in- centives like free things and extra free ad space.

Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once, which will increase your orders. You’ll need to have at least 50% original content in it so people don't unsubscribe because they read your information in other e-zines.

Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others. You could also invite your online community to free "how to" classes hosted in your chat room or by teleconference.

Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article. You could also give the editors extra incentives to publish your article, like freebies, affiliate commissions, offers to publish their article, etc.

Give away an electronic freebie with your ad on it. Allow your visitors to give the freebie away as well. This'll increase your ad exposure and attract people to your web site at the same time. You could also use it as a bonus for another product you sell or as a free surprise gift for your most loyal customers.

Article Source: New Media Marketing Advertising

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