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Give your visitors the option of viewing your web site in an autoresponder message or by printing it out. They might not have the time right then to look it over. Nowadays people are low on time. They are working longer hours and there are more single parents. Don't let time get in the way of them not buying your product.

Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange. There are thousands of e-zines offering freebies for sign ups. Your freebie needs to be original, timely and possess high perceived value.

Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them. For example, you could joint venture with a computer store. You could publish their ad on your web site and they could have your web site loaded up on all their computer displays.

Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services. For example, if you are selling marketing e-books to businesses, you could also start selling e-book software to online publishers.

Persuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. For example, you could say, "I see you are one of those rare entrepreneurs who have a killer instinct for success."

Submit the free things you offer to online freebie directories. They usually get a lot of traffic because people like to get things for free. Of course include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too.

Use headlines and sub-headlines that are aimed directly at your audience. If you're selling things to lawyers use a headline like, "Attention All Lawyers!" You could also use the products your target audience normally buy to get their attention. For example, "Warning! Don't buy another coffee cup till you read this!"

You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example. For example, you could say, "Just think, you could be writing order-pulling ads in 5 minutes!" Another example, "Picture what your friends will say if you could increase bowling score by 50 points!"

You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem which they won't be able to solve without it. For example, you could say, "Imagine staying in debt, filing for bankruptcy and losing your credit.” Another example, "See yourself 5 years from now still without the love of your life. How will you feel?"

Article Source: New Media Marketing Advertising

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